by corinne iaia

March 30, 2015

PRESCRIPTIVES CUSTOM BLEND FOUNDATION

A foundation created specifically for my skin tone and tailored to my desired finish? That's a base trend that I'm willing to get behind. The Prescriptives Custom Blend Foundation has left me wondering how I've gone my entire life without bottle of this stuff by my side. 

Prescriptives has been around for ages, (I personally remember my childhood friends' mothers using their products) but in 2010 became an online only brand, and in 2012 they launched their foundation customization service, Custom Blend, via video chat. I'm sure you're wondering how you can be matched to your ideal foundation when you aren't meeting a specialist face-to-face. You simply set up an appointment to video chat, text, or call to speak to a beauty genius who will, with the help of a makeup-free photo, mix up the perfect shade for your skin tone in your desired level of coverage, finish, and skincare options. Pretty cool, right?

Here's how it works: A base shade level is chosen as the first step - I'm 1, the lightest, and then of course you decide on the coverage level you're looking for. From there, you can choose from a variety of finish options; candlelight, matte, or moisturizing. I personally went for candlelight, as it has a subtle illuminating glow that pretty much eliminates the need for a radiance-boosting powder overtop, as it gives that soft focus look on its' own. Next up come the skincare options, from which you can add two skin-loving infusions based on your skin type. To mine, I added oil-control, and also a serum that brightens, clarifies, and evens. That pretty much hits the nail on the head in terms of what I'm looking for. Last but not least, the beauty genius adds shade extenders to match the undertones in your skin, to ensure that it's not too pink or too yellow, but just right. 

I have to say, I'm beyond happy with the way that my foundation turned out. The beauty genius, Erica, was extremely helpful throughout the customization process, not to mention the finished result truly is the perfect finish and let's just say, I'm no longer struggling to match my foundation. I love the fact that you're given so many options and that the customized formula is also good for your skin. It's great that I'm masking discolorations and all, but now I'm also helping fade them while looking pretty flawless, if I do say so myself. I think I'm addicted

*PR Samples, All opinions are my own.
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